At its heart, Furniture City Customs is more than just a business—it’s the culmination of a lifelong passion for craftsmanship, community, and sustainability. As someone who’s always been drawn to the beauty of hand-crafted furniture and the stories embedded in each piece of wood, starting this company felt like the natural next step in my journey.

A Legacy of Craftsmanship

Grand Rapids, also known as "Furniture City," has a rich history rooted in furniture-making. This legacy inspired me to create something that carries forward the tradition while embracing modern innovation and sustainability. I’ve always believed that furniture isn’t just functional; it’s an expression of artistry, design, and the spaces that we create around us. With Furniture City Customs, I’m aiming to contribute to that legacy, one unique, handcrafted piece at a time.

When I founded Furniture City Customs, I knew I wanted the business to stand on three key pillars: people, spaces, and ideas.

People
Every piece of furniture we create is meant to bring people together. Whether it’s a dining table where families gather, or a custom bookshelf that sparks conversation, our furniture is about connection. We’re not just building products; we’re crafting experiences.

Spaces

Your space is a reflection of who you are. We want to help create spaces that inspire, comfort, and function beautifully. Through custom furniture, we’re able to transform rooms into personalized environments that tell a story.

‍Ideas

At the core of every custom piece is a unique idea. We don’t just manufacture; we collaborate. Every project starts with a vision—whether it’s yours, ours, or a blend of both. We turn that idea into something tangible, something that’s a true reflection of your style and needs.

Sustainability at the Forefront

As we grow, one of the core values we’re committed to is sustainability. I’ve always felt a deep respect for nature, and I want our work to reflect that. That’s why we make it a priority to source lumber from trees that would otherwise go to waste—like those knocked down by storms or reclaimed from other projects. By using this otherwise neglected wood, we give it new life in the form of timeless furniture that can be cherished for generations.

^{Why Now?}

You might be wondering, “Why start this now?” The answer is simple: timing felt right. After years in leadership roles and coaching others through their business journeys, I was ready to pour my energy into something deeply personal. I wanted to build a business that aligned with my values—creativity, sustainability, and community.

The challenges of the past few years have also shaped my perspective. Like many of you, I’ve spent more time at home, reflecting on the spaces we occupy and what makes them special. This time of introspection made me realize how impactful well-crafted furniture can be, not just as objects but as pieces that enhance our everyday lives.

Looking Forward

Furniture City Customs is my way of combining artistry, local heritage, and a forward-thinking approach to sustainability. Every piece we create is a labor of love, designed to bring joy, comfort, and beauty into your space.

Whether you’re looking for a custom table, a bookshelf, or a one-of-a-kind statement piece, I’d love to work with you to bring your vision to life. Thank you for supporting this dream, and for helping us carry on the tradition of craftsmanship that Grand Rapids is so well-known for.

-Zack, Founder, Furniture City Customs

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